Description
Anti hair-fall fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This rich formula forms an unctuous foam removing dirt and excess of oil while providing intense nourishment for dry hair. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair-fall. Hair is prepared to be treated, nourished and fortified with a fuller look.
Genesis Routine
All women go through periods in life where they experience increased levels of hair-fall. Take action and give your hair the care it needs with Genesis: an exclusive anti hair-fall hair care for all women, in all lifestyles, with different degrees of hair-fall. A dual action that targets hair-fall from fiber breakage & from weakened root. It strengthens the fiber for intense resilience to reduce the risk of hair-fall while giving fiber all the care it needs. Hair is fortified and more beautiful with a healthier fuller look. Find the best routine designed for your hair type.
How to apply
Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Focus this first wash on the scalp using fingertips to massage the scalp and remove impurities. Rinse thoroughly. Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly.
Pro tips by George Bislip at The Beauty Lounge
Use this fortifying shampoo as a daily wash for a gentler cleanse while reducing the risk of hair-fall due to breakage.
Benefits
- 93,3% less breakage*
- 93,3% more resistant*
- 93,3% stronger hair*
- 49% increase of softness**
- Reduced hair-fall due to breakage by 93,3%*
- 65% more hydrated/nourished hair**
- 49% increase of softness**
- Bodifies and plumps the hair fiber when combined with Masque Reconstituant***
*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, increase of hydration/softness compared to before application
***Instrumental test, compared to before application
Key Ingredients List
A unique combination of Ginger Root and Edelweiss Native Cells:
Ginger Root is known for its ability to protect against daily external aggressor.
Edelweiss Native Cells is known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable of resisting the most extreme conditions.